For the past 25 years, The Fergus Truck Show has contributed to the local economy of Centre Wellington and its volunteer groups, Canadian artists and the trucking industry to the tune of $8-million.
Those funds are subdivided into $6-million in local spending and $2-million in direct assistance to local fundraising and the arts.
And over the years, the weekend event has resulted in approximately $80-million dollars in economic benefit for the community.
On a wider scale, the show has contributed to the Ontario economy, via the Wheels of Promotion, technical advancement and good road use.
The show endeavours to raise revenue via three main streams, the truck show and shine, trade show, and Canadian entertainment.
Financing comes from ticket sales and sponsorships, from a guaranteed audience of approximately 15,000 spectators. This year, public access to the event can be purchased via a day or weekend pass, varying in price from $27.50 to $60 (revenue of $309,000).
The gate price has been set to secure all event expenses. Other revenue is generated from the trade show, merchandising, camping, parking and commission based vendors. Those revenues are generated through cash and corporate purchases ($188,000) for estimated revenue of $497,000 in 2011.
Currently the show supports the local economy of Centre Wellington and its fundraising groups. In the future, organizers would like to expand that vision to incorporate the county and province.
On a national basis, the Fergus Truck Show has supported Canadian artists, from entry level to international recognition, in excess of $1-million.
A state-of-the-art stage, with grandstands for up to 10,000 music fans, provides an extra to a fun-filled day. Family camping is encouraged on ten acres of grounds.
Fifteen acres of prime site, provide the perfect opportunity for the most revered guests, the truckers, to display 325 tractor trailers of unique and every day hardware of their trade, culminating in the show and shine competition and awards ceremony.
