Grocery store wins award for promotions

The L&M Food Market was recently named the small size category 2010 gold recipient of the Canadian Federation of Independent Grocers’ Canadian Master Merchandiser award.

According to the federation, the award is given in recognition of outstanding merchandising promotions in the grocery industry.

The L&M has been a supporter of Palmerston Public School’s breakfast program, and “we built our merchandising around that, in hopes of fundraising for that cause,” said store manager Pam McNichol. That initiative helped the store clinch the award.

McNichol gave much of the credit to the L&M’s suppliers, who help with the merchandise displays.

“We can’t do this ourselves,” she said, adding that build the displays. “They all show up to support us.”

The award included a plaque and a $1,000 cash prize. L&M store owner Dale Kropf purchased a tree in Lions Memorial Park, as a way of giving back to the community, with $500 of that cash prize.

President and Chief Executive Officer of the federation, John F.T. Scott, said the GFIG is pleased to showcase the leadership and commitment to excellence of the retailers.

The federation annually recognizes exceptional grocery store promotions with Canadian Master Merchandiser awards in categories based on size.