Farmers markets team up to again offer trail, box initiatives

WELLINGTON COUNTY – Local farmers’ markets have teamed up to bring a Market Box Series and the Taste Real Farmers’ Market Trail to the community. 

All eight Wellington County and Guelph farmers’ markets and the County’s Taste Real Program are collaborating on the box series, which will feature a box of goods from a different market every two weeks.

“The initiative aims to highlight the unique flavour of each market, showcase new vendors and products, and promote local markets as destinations for outstanding local food,” county officials stated in the May 20 announcement.

The Market Box Series, launched in 2021, was well received by the community with boxes selling out quickly, officials say.

It was recognized with the Community Economic Development Award at the Economic Developers Council of Ontario’s Conference in April. 

Taste Real Market Boxes cost $59, feature pick-up and home delivery options, and can be ordered on the Taste Real website. The first box featuring the Guelph Farmers’ Market is scheduled for June 7 with orders closing one week prior. 

The summer also sees the return of the Taste Real Farmers’ Market Trail, a Wellington County food tourism experience encouraging residents and visitors to explore local markets. 

Market Trail passport holders can collect stamps at each market and enter a draw once they have collected three stamps for a chance to win one of eight market prize packs worth $100.

Passports are available at farmers’ markets, Wellington County libraries, or can be requested at 

“Farmers’ Markets are an excellent gateway to discover our beautiful towns and rural communities,” said George Bridge, chair of the county’s economic development committee.

“Markets are known drivers of community and economic development.

“Visitors come for the market and spend extra time exploring the area and supporting local businesses.”