New sources of timely, credible information for livestock industry

GUELPH – A new library of podcasts, videos and webinars designed to help the livestock industry get research and innovation information directly to the farm is now available. Released by Livestock Research Innovation Corporation (LRIC) with the help of Poultry Industry Council and faculty members from the University of Guelph, the resources were developed for and with farmers to make it easier to get research into practice.

A series of more than 20 producer perspective videos showcases farmers from a variety of livestock sectors, the challenges they face in their businesses, where they get innovation ideas, how they think researchers can best support driving adoption of innovation on the farm, and what advice they have for early career researchers about working with farmers and the agriculture sector.

“Ontario is home to a lot of cutting-edge livestock research, and we’ve developed these new resources to make it easier for the knowledge generated by that research to get into the hands of farmers so it can support the ongoing strength and sustainability of our livestock sector,” said LRIC CEO Mike McMorris.

The videos are complemented by the a podcast series featuring interviews with researchers and industry leaders on their work with innovation and getting research into practice.

LRIC’s “Horizon Series” of webinars delves into big topics facing agriculture, from regenerative agriculture and genomics to social license and livestock and soil health. Each webinar, approximately 20 minutes long, features a known expert in that field and is accompanied by a white paper that provides additional, credible information. 

The research project was funded through the Ontario Agri-Food Innovation Alliance, a collaboration between the Ontario government and the University of Guelph. For more info, visit: livestockresearch.ca.