Is telling the farm story enough in this crazy world of YouTube and negative headlines? That’ll be the question tackled by keynote speaker Wes Jamison at the annual meeting of Farm and Food Care Ontario on April 3.
Jamison, an associate professor of public relations at Palm Beach Atlantic University, will address the audience with a presentation entitled “Making Sausage – Learning how to construct messages that work”.
Colin Siren, vice president of Ipsos Agriculture and Animal Health, will be the second speaker of the day on the topic “What do our customers really think?”
Siren will present the results of a commissioned Canadian public attitudes study on food and farming, as well as farmers attitudes on the environment and animal welfare.
The day will also feature the launch of a new young farmer social media outreach program, presentation of the Farm and Food Care Champion Award and the election of the 2013-2014 Board of Directors.
The meeting takes place on April 3 from 9am to 4:30pm at the Hanlon Convention Centre, 340 Woodlawn Road West.
Admission is $100. For more contact info@farmfoodcare.org.
