Elora, Erin BIAs receive Digital Main Street Project support

GUELPH – Innovation Guelph has announced two more Community Collaboration projects through the Digital Main Street Project.

The Elora BIA has obtained funding from the Digital Main Street Future Proof Program in southwestern Ontario to create two keystone promotional videos to invite visitors to enjoy the Elora experience and all the amenities it has to offer.

The videos will showcase the downtown and the natural surrounding environments promoting dining, shopping and personal care services.

“We are excited to showcase our local restaurants, retail and services and to use this opportunity to promote annual events and pedestrian-friendly community weekends,” said Elora BIA chair Maclean Hann.

“This project will have the added value of providing professional photos and video content resources that will be available to all businesses within the Elora BIA catchment.”

The Village of Erin has also obtained funding from the Digital Main Street Future Proof program.

The Village of Erin is creating an Instagram account to increase the visibility and raise the profile of Erin’s BIA and member businesses while promoting opportunities to support the recovery of local business.

The project will focus on unifying Instagram and Facebook with a solid strategy for updating and enhancing content. The Village of Erin’s project will also include an evaluation of the Village’s YouTube channel resulting in a plan for its future.

“Our local community can play an important role in helping businesses to recover from the pandemic-related shutdowns” said Chris Bailey, chair of the Village of Erin BIA.

“Through social media we are going to reach out and show them how they can engage with these businesses to support them.”

Community Collaboration Projects connect regional innovation centres and community organizations in a series of engaging conversations on common issues facing small businesses to build workable solutions.

The Digital Main Street Community Collaboration Project is made possible through financial support of the federal Economic Development Agency for Southern Ontario (FedDev Ontario) and the Government of Ontario.