The Museum announced recently that due to demand, Our Body: The Universe Within will be extending its stay for an additional two weeks past the original closing date.
That gives people three weeks more to see the exhibit, which features over 200 real human body specimens and has been on display at the downtown Kitchener museum since January,
“Our Body has served The Museum well,” said David Marskell, museum chief executive officer.
“Extending the show will allow those who haven’t visited a chance to do so and allow The Museum to maximize potential revenue.”
During March break, The Museum attracted more than 8,000 visitors and earned more than $100,000 due to the show. That translated into thousands of visitors to the downtown core.
Since the exhibit opened, in mid January, 27% of the visitors have been from outside the Waterloo Region area. Of those 10% visited from Guelph and area, 7% from the London and Windsor areas, and 5% from Toronto.
That is a slight increase over the day trips and overnight stays created by Andy Warhol’s Factory 2009.
“We’re hoping we will be able to continue this momentum through the end of the run of the show,” said Marskell.
“School group bookings have been extremely successful during Our Body with classes booked to The Museum’s capacity daily since the show opened, with few spots still available.
“In part, being able to invite more of the public over the next three weeks will make up for the limitations in how many schools we can tour through the show.”
In addition, it opens more evenings for corporate and large group sales.
Our Body: The Universe Within will be on display at The Museum until April 25. For more information and the complete hours of operation, visit www.TheMuseum.ca.
