As part of Safe Communities Day on Oct. 1, community leaders from Wellington County are asking residents to help reduce the number of distracted drivers in their communities by getting involved in the #RedThumbReminder social media campaign.
The campaign asks drivers to paint their thumbnail(s) red so every time they pick up a phone from behind the wheel, they see reminder to put the phone away.
With more than 1,400 fatalities in Canada having occurred between 2006 to 2010 as a result of distracted driving, this message takes on added urgency and is why Parachute, the national umbrella organization, and Safe Communities Wellington County are encouraging Canadians to become aware of the importance of driver safety and to stop texting while driving.
Building on #PracticeSafeText, #RedThumbReminder is a new social media campaign for Wellington County aiming to have every Canadian take responsibility for their safety as well as the safety of their community.
“What makes distracted driving fatalities so tragic is that the vast majority of them are completely preventable,” said Staff Sargent Krista Miller, co-chair of Safe Communities Wellington County, in a press release.
“Through community initiatives like #RedThumbReminder, we want to make drivers aware of the devastating effects of distracted driving.”
Join Safe Communities Wellington County and Parachute in making these completely preventable injuries a thing of the past.
About Safe
Communities Day
Now in its 11th year, Safe Communities Day is an annual public awareness campaign designed to recognize and reward the great work Safe Communities do in Canada and around the world.
Sixty-six communities in Canada have been designated as Safe Communities, with more communities seeking this designation every year.
