Archived Letter – 494

Facebook’s mission is to “give people the power to share and make the world more open and connected” which has become crucial for individuals and businesses. Social media like Facebook, Twitter, and Linked-In are essential for a businesses’ success. Since we are in the relationship era, businesses must establish personal connections with customers to form long-term associations.
Many users say that comments made on social media have influenced their purchasing decision, which is why companies must establish a positive platform on these sites. They have allowed companies to develop relationships with customers in ways consumers can control.
Social Media provides an inexpensive, easy way to research customer’s perceptions of your company and your competitors. Companies should use feedback to establish target markets and to study consumer’s reactions
on products and services.
Therefore, if you are a business owner, be sure to stay “Linked-In” with your marketing.

Christina Clark