On June 26, the board of directors of the Hills of Headwaters Tourism Association celebrated 20 years since the incorporation of the Association.
On June 14, 1994, the Headwaters Country Tourism Association became a recognized legal entity, with the explicit mandate of promoting tourism in the Town of Caledon, County of Dufferin and Town of Erin. In 2001, the Association embarked on a major rebranding exercise, and officially changed their name to the Hills of Headwaters Tourism Association.
The change came as a result of feedback from focus groups who continually mentioned that they knew they had arrived in the area when they saw the rolling hills and valleys that depict our region.
While the organization has evolved over the years, the primary goal is still the same: to work on behalf of in and conjunction with our partners and regional tourism operators to support tourism that is consistent with the region’s rural heritage, respectful of its extraordinary natural environment and that promotes its spirit of community. The Association strongly advocates for regional collaboration in all their undertakings, understanding that an integrated approach allows individual businesses, groups, committees, communities and municipalities to expand their reach and leverage their impact in the marketplace.
According to board chairman, Ron Munro, “our board operates with the same spirit that I assume brought the original founders of the association together 20 years ago – helping to promote community, shared values and strong, vibrant local economies”.
The tourism industry still remains the world’s fourth fastest growing industry, and in Ontario the tourism industry contributes $23.6 billion to the provincial economy.
The Hills of Headwaters Tourism Association is proud to provide tourism services on behalf of our regional tourism industry and on behalf of our municipal partners in the Town of Caledon, County of Dufferin, Town of Erin, Town of Mono and Town of Shelburne. The Hills of Headwaters Tourism Association is the recognized destination marketing organization for the Headwaters region, and a proud partner with Central Counties Tourism (RTO6).
