The Health Care Public Relations Association (HCPRA) has announced Groves Hospital Foundation won the first place Hygeia award in the special purpose communication – fundraising category.
The foundation’s Get Real campaign featured physicians, nurses, staff and patients. The They Don’t Play Doctors on TV posters spoofed three medical TV show promotional ads.
House, Grey’s Anatomy and M*A*S*H were re-created with the support of local physicians, nurses and staff. The nurse’s poster highlighted the emergency room and operating room nurses during the fall 2011 campaign for equipment for those rooms.
The Get Real patient’s posters featured Groves’ patients and are being used not only as posters but also as patient tray liners.
Amy Couling Photography and Mach One Communications donated their services fr the campaign. The support of those local businesses and the participation of local physicians, nurses, staff and patients made the project possible.
The Hygeia awards are presented annually to recognize excellence in health care communications and to honour outstanding pieces and accomplishments across Canada. The awards program encourages Canadian health care public relations professionals to strive to meet the highest standards in their communications work, regardless of size, resources or location of their place of employment.
There are ten award categories. The Hygeia award was recently presented to executive director Sherri Sutherland, and vice chairman of the board of directors of Groves Hospital Foundation Jayne MacKenzie at HCPRA’s annual conference in Calgary.
HCPRA is the only organization addressing the particular concerns of public relations professionals in Canadian health care, with over 350 members across the country. For more information, visit www.hcpra.org
Groves Hospital Foundation is dedicated to raising and stewarding funds for the advancement of health care at Groves Memorial Community Hospital.
For more information, visit www.grovesfoundation.com.
