Danby teams with Elmira Stove Works to help Ukrainian families in need

GUELPH – Ontario-based appliance brands Danby Appliances and Elmira Stove Works are partnering on an initiative to help those displaced by the ongoing conflict in Ukraine.

For every Elmira Stove Works major appliance purchased in November and December, Elmira will purchase a Danby microwave.

Danby will then ensure that the microwaves make it into the hands of a Ukrainian family in need in the Guelph area.

“The Ukrainian conflict is one the most pressing issues currently facing the world, and the people of Ukraine are facing many challenges as they begin their new lives,” said Jim Estill, CEO of Danby.

“It made complete sense that Danby Appliances would get involved to help those impacted, as we strive to ‘Do The Right Thing’ in all aspects of our business.”

Danby supports refugees from a number of countries through sponsorship.

Elmira Stove Works has hired several Ukrainian refugees to offset a labour crunch at its manufacturing facility in Arnprior, Ontario.

To coincide with the announcement of the donation program, Elmira Stove Works has chosen the blue and yellow colours of the Ukrainian flag for the brand’s inaugural Colour(s) of the Year.

“The biggest news story of 2022 has been the war in Ukraine, and the plight of the Ukrainian people,” said Tony Dowling, vice-president of sales and marketing for Elmira Stove Works.

“Most everyone is aware of the vibrant blue and yellow Ukrainian flag. While the pairing of blue and yellow might be better suited for a recreational space than for a kitchen, the combination is certainly eye-catching and energizing.”

For more information contact Shawn Herman at sherman@danby.com.