AgriMarketing receives $1.2-million

The Government of Canada is investing $1.22-million to increase sales of Canadian dairy genetics in international markets through the AgriMarketing program.

Parliamentary Secretary Pierre Lemieux made the announcement Jan. 13 at the Dairy Farmers of Ontario’s 44th Annual General Meeting.

“Canada maintains a global stamp of excellence in genetics,” said Lemieux, on behalf of Agriculture Minister Gerry Ritz. “Our Government is steadfast in our support for supply management and is creating opportunities for our producers at home by increasing exports and promoting our top quality dairy genetics around the world.”

The investment will help the Canadian Livestock Genetics Association (CLGA) to fund a variety of targeted international market development initiatives to increase the volume and the value of dairy cattle, embryo and semen exports, and raise awareness of our top quality Canadian genetic programs around the world.

As a national association, the CLGA regroups cattle, embryo and semen exporters, breed associations and works on market access and animal health for the benefit of producers in both national and international markets. Canadian dairy genetic exports reached $177.8 million in 2008, representing an increase of 73% over the previous year.

The AgriMarketing program, a four year $88 million initiative, assists producers and processors to increase exports of Canada’s safe, high-quality world-class products around the world.

The program provides funding for industry associations to develop and implement long-term international strategies and to undertake activities such as international market development, brand-building and industry-to-industry trade advocacy.

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