Dear Editor:
RE: Over a barrel (a portion of the editorial titled A different time), March 7.
If Dave Thomas (founder of Wendy’s) were here today he’d likely agree surge pricing is price gouging.
It’s not like every person who spends a little bit of money on lunch is as calculating, cheap and as incomprehensibly greedy as these executives. It’s not as if the big wigs at Wendy’s really need the additional income.
If they want business, they should not force their customers to pay more during peak business hours. Mr. Adsett is right on and it fires me up to think that people should have to pay premiums without knowing.
Excessive customers is no cause for higher prices. It’s almost like the powers that be think it’s a complete joke. It’s not a trivial thing. Inflation isn’t a game.
It’s just fast food, but you should consider the precedent. Prices should remain constant and not ever be subject to fluctuation.
I am ashamed of Wendy’s and most especially of their greed.
Surge pricing hits your wallet hard and restaurants shouldn’t conduct business this way! I hope Dave Thomas would agree.
Donna Caldwell,
Erin
*Editor’s note: Wendy’s officials say changing to what the company calls “dynamic pricing” would not involve raising prices at peak times, but instead lowering them during less-busy times.