HomeTown Boutique is fashion-forward in the heart of Mount Forest

Shopping for women’s fashions should be a positive, enjoyable experience. It should be affordable. And most of all, it should be fun. Step inside HomeTown Boutique in downtown Mount Forest and you’ll know you’ve arrived at the right place.

Owned by the dynamic mother- daughter duo Kelly Dimick and Emma Jeffries, HomeTown Boutique has an atmosphere that is welcoming and relaxed. In fact, they named the store to reflect their sense of hometown pride with small town service in a casual space that makes customers feel right at home.

Their spacious boutique is stocked with on-trend women’s fashions, featuring classic styles and fresh looks to go from the office to everyday comfort, to more formal occasions. With two generations at the helm, this pair prides themselves on bringing in an inventory that is for women of all ages and stages. They consciously look to quality clothing manufacturers that design real clothes for real women. So, whether you’re twenty or seventy, a petite or plus size, or anywhere in between, you’ll find new looks and great style to comfortably fit your body and your budget.

They proudly carry French Dressing Jeans, a Canadian designer and a favourite choice for denim that offers a customized fit that moves with you to highlight your best features. Try them on. You’ll see and feel the difference of these quality jeans.

If you’ve not checked out their stock of Ampersand Ave sweaters, hurry in. They move fast. This line of casual sweaters with doublehoods or cowl necks put a flattering spin on a traditional hoody. With unique designs, patterns and colours, in a stretchy fabric that washes and wears well, the Ampersand sweaters are such a customer favourite that HomeTown Boutique has created a loyalty pro- gram to help customers add to their collection with discount savings. With new stock arriving often, those points add up fast.

Whether you are browsing or shop- ping with a purpose, Kelly and Emma invite you to look around without the pressure of hovering salespeople. They are there to help but respect

their customer’s space. If you need their guidance or advice, rest assured you will get personal service and honesty. It’s not about making the sale. Their goal is to find fashions that make women feel confident, comfortable, and beautiful. That’s the greatest reward of their work and you’ll know that when you meet them.

HomeTown Boutique also features a custom apparel and gifts section. Bring your creative ideas and they will create a unique, personalized item or gift design for you. From clothes to mugs and tumblers to garden flags and more, they’ll design something special just for you.

Check out their website www.home- townbag.com for inspiration. Online shopping is convenient but to see the newest stock, Kelly and Emma hope you’ll make the trip to HomeTown Boutique in person. Active volunteers, these two approach the promotion of their town with the same passion that they bring to their boutique and cus- tomers. And they have fun doing it!

Be sure to drop in for their Fireworks Blowout Sale during the Mount Forest Fireworks Festival from July 15-16.

Walk into Hometown Boutique and you’ll feel right at home.

HomeTown Boutique is located at 121 Main Street North in downtown Mount Forest.
Tuesday-Friday 10am – 5:30pm
Saturday 10am – 3pm.