The board of directors of Credit Valley Conservation (CVC) unveiled new branding with a new logo and visual identity at a staff ceremony at CVC’s administrative office in Mississauga on Oct. 13.
The previous logo had not been evaluated since its introduction in 1994. Developing a new brand story followed thorough research by CVC’s own marketing and communications division and CVC engaged the services of Guelph-based The Letter M Marketing to help with brand development.
“The new identify is a fresh, modern image of CVC’s proud vision – the vision of a thriving environment that protects, connects and sustains us,” said Nando Iannicca, CVC chair, and Region of Peel and City of Mississauga ward 7 councillor.
“The new brand is more than a logo. It’s demonstrated in the way CVC champions conservation. It’s a strong, focused identity that ensures everyone knows who CVC is and what CVC does.”
At its core the new logo contains a leaf (nature) that includes a feather (wildlife). The leaf in the shape of a water droplet has branching “veins” of exploration (trails). The blue “wave” conveys movement and water. The bright orange represents land and the vibrancy of the many communities CVC serves.
A new tagline, “inspired by nature”, captures the energy, passion and commitment of the organization to the natural environment.
The new visual identity will be introduced strategically over the next two to five years. It will begin to appear immediately on items such as letterhead and corporate digital properties. Over time it will be phased in based on scheduled asset replacement such as a new website and conservation area entrance signage.
For more information, visit www.creditvalleyca.ca/brandstory.
