Bell Let’s Talk Day last week raised $6,585,250 in funding for Canadian mental health programs.
The event also set new records with unprecedented participation.
Over 28.5 hours – from midnight Newfoundland time to midnight Pacific time on Jan. 25 – there were 131,705,010 total Bell Let’s Talk interactions; a 4.6 per cent increase over the 125,915,295 total last year.
They included texts, mobile calls and long distance calls by Bell customers, tweets using the #BellLetsTalk hashtag on Twitter, views of the Facebook Bell Let’s Talk video, Instagram posts using the #BellLetsTalk hashtag, and Snapchats with the Bell Let’s Talk geofilter.
“We’ve shattered records again with a mental health discussion that reached every corner of Canada and points all around the world too,” said Bell Let’s Talk spokesperson Clara Hughes.
“We keep on knocking holes in the dark wall that is stigma, and we keep on growing funding for new research and expanded care as the engagement builds and builds.”
With Snapchat and Instagram joining Twitter and Facebook as Bell Let’s Talk partners, total social media interactions almost tripled, from 7,409,845 messages of support in 2016 to 22,008,855 this year.
Top Twitter trend
#BellLetsTalk was the top Twitter trend in Canada and worldwide. Bell donates 5 cents per interaction, at no extra charge to participants.
