A record number of people across the country, indeed across North America, joined Canadian Olympian and Bell Let’s Talk national spokesperson Clara Hughes and friends in the conversation to break the stigma and move Canadian mental health forward.
Thanks to the outstanding response – a total of 109,451,718 tweets, texts, calls and shares on Bell Let’s Talk Day 2014 – Bell will donate a further $5,472,585.90 to Canadian mental health programs.
“When we embarked on the Bell Let’s Talk journey four years ago, making mental health the focus of Bell’s investment in the community, the cause was largely in the shadows. Mental illness just wasn’t an issue corporate Canada talked much about despite the incredible impact of the disease on individuals, families, workplaces and our national economy,” said George Cope, President and CEO of Bell Canada and BCE.
“Now, everyone is overwhelmed by how deeply Canadians have embraced the cause, fighting the stigma by talking openly and positively and driving new funding for mental health care and research. Thank you Canada – your participation in Bell Let’s Talk Day 2014 brings our total current Bell Let’s Talk commitment to $67,515,875.20.”
Bell Let’s Talk Day 2014 resulted in a total of:
– 109,451,718 messages;
– 3,016,621 tweets using #BellLetsTalk;
– 313,151 Facebook shares; and
– 106,121,946 text messages, mobile calls, and long distance calls by Bell and Bell Aliant customers – an overall 14 per cent increase over the 96,266,266 messages last year.
Twitter propelled Bell Let’s Talk Day like never before, with #BellLetsTalk the top Twitter trend yesterday in Canada and #3 in the world, and topics like mental health also trending throughout the day.
The 3,016,621 tweets and retweets on Bell Let’s Talk Day 2014 were 93% more than the 1,562,485 sent in 2013.
