Residents provide input on branding

Mapleton residents attending the Drayton Kinsmen Farm Show last week had a chance to provide input on a branding exercise underway in the township.

With the assistance of focus groups involving about 20 local residents, a short list of three logos designed by consulting firm Honey Design was chosen. The logos, which feature the Mapleton name and accompany the tagline “Rooted in Tradition – Growing for the Future,” were presented at the township’s booth at the farm show on April 2 and 3. Residents were asked to vote on the one they preferred.

Crystal Ellis, Mapleton’s business development and marketing co-coordinator, said once selected, the final logo may require some fine tuning to ensure it matches well with township colors to be used on vehicles and other equipment.

Ellis said the idea of the branding exercise is to determine, “How can we best position the Township of Mapleton to encourage people to move here and encourage people to grow and expand their businesses and see it as a good prosperous safe community to live in.”