Provincial grants boost Erin tourism

ERIN – Provincial grants through Central Counties Tourism (CCT) are helping three Erin organizations attract visitors to the area.

The Erin Farmers Market has received $1,000 to assist with signage to capture the attention of “home to cottage” drivers coming through Erin village.

The market opened June 28 at McMillan Park in downtown Erin and will run every Friday, 3 to 7pm, until Sept. 27.

Horse Day Erin, held on June 8, received $5,000 to assist with marketing. The event showcased the area’s equine community and country lifestyle, welcoming more than 1,000 visitors. The CTC partnership funding enabled Horse Day Erin to extend its marketing reach to a broader audience.

The Erin Agricultural Society was granted $10,000 to assist in securing a marketing manager and rolling out a visitor survey for the Erin Fall Fair. This will allow organizers to better target marketing for future fairs.

The funding was announced by county councillor Jeff Duncan, a CCT board of directors member representing the Headwaters region (Town of Erin, Dufferin County and the Town of Caledon).

“I am proud of the work the CCT organization does and happy to see they understand the important part the Town of Erin plays in tourism and economic development in Headwaters region,” Duncan said.

“It also is recognition that for the most part it is our local volunteers’ efforts that allow these types of events to take place.”

The province’s Ministry of Tourism, Culture and Sport has 11 areas for tourism funding, each managed by an independent, industry-led non-profit board.

The CCT region includes Headwaters, Durham and York, with over 22,000 tourism businesses. It welcomes 11 million visitors annually, representing more than $833 million in economic value.