TORONTO – The Terry Fox Foundation is set to release its limited-edition ‘Finish It’ collection, marking the 45th anniversary of the Marathon of Hope.
“It’s hard to believe it’s been 45 years since Terry set out to run across Canada,” said Fred Fox, Terry’s older brother, in a press release. “Terry understood that cancer research could save lives, and he believed in the power of people coming together. Today, his story is more powerful than ever and reminds us all of what we can accomplish when we work together.”
The collection features 10 pieces, including T-shirts, hoodies, sweatpants, ball caps, toques, and more. Several pieces in the new collection, including this year’s Terry Fox Run shirt, feature the words ‘Finish It’– a bold tribute to the new brand platform introduced earlier this year, symbolizing a shared commitment to help finish Terry’s marathon against cancer. On the back of the shirt, an image of Terry – seen from behind as he runs forward – represents the millions across Canada and around the world who continue to follow in his lead in the fight against cancer.
The collection will officially launch April 12, coinciding with the opening of registration for the 45th annual Terry Fox Run, which will take place Sept. 14. Supporters who register for the Terry Fox Run and kick off their fundraising efforts on April 12 will be entered for a chance to win the complete ‘Finish It’ collection.
On April 12, all general donations and peer-to-peer fundraising for the Terry Fox Run, including self-sponsored gifts on personal fundraising pages, will be matched by PharmaChoice Canada for twice the impact on cancer research up to $100,000.
For more information and to shop the full ‘Finish It’ collection while supplies last visit terryfox.org.
