County launches second intake of tourism experience program
WELLINGTON COUNTY – The county is reopening its Tourism Experience Development Program.
Following strong interest in 2025, the program offers grants of up to $3,000 to help tourism businesses, organizations and event organizers develop or enhance market-ready experiences that highlight the area’s natural beauty, local food, culture and rural charm, officials say.
“Wellington County is becoming an increasingly popular destination for visitors” said Warden Chris White, who also serves as Chair of Wellington Waterloo Community Futures.
“By supporting local businesses in developing new and enhanced experiences, we’re encouraging visitors to explore more of our distinct communities and extend their stay beyond traditional tourism hotspots.”
The program prioritizes projects that promote the county as a destination through seasonal and year-round experiences and encourage exploration of the county’s rural communities. Collaborative and experience-based initiatives are strongly encouraged.
Applications are being accepted online now. Funding is for projects taking place between June 1, 2026 and March 15, 2027.
Eligible applicants include tourism businesses, non-profit organizations and event organizers.
More information about the program is available at wwcf.ca/wctourismgrant or by contacting the county’s economic development office.
The program is presented by the county in partnership with Wellington Waterloo Community Futures, Saugeen Economic Development Corporation and RTO4.
