ERIN – The Town of Erin’s economic development office has received an award from the Economic Development Association of Canada (EDAC).
The award, presented in the app/social media category, was for the town’s “Discover Erin Reels Campaign: Telling Local Stories to Inspire Travel.”
The award recognized the recent Instagram reel campaign on the Discover Erin social media page, promoting local businesses, organizations and groups while promoting local tourism.
“I am thrilled that the Discover Erin campaign has been recognized…” stated Marina Mato, Erin’s economic development officer, who accepted the award at the recent EDAC Conference in Niagara-on-the-Lake.
“This project was designed to celebrate the people, places and experiences that make the Town of Erin unique.”
Mato added, “This award reflects our community’s spirit and collaboration.
“We’re so proud to share our town’s story and to see it recognized at a national level.”
The campaign included a series of 40 video reels showcasing 35 local businesses, telling the stories of the community and showcasing what makes Erin unique, officials say.
The videos explored an antique shop, several farms, places to stay, a community arts group and much more.
“This campaign completely exceeded our expectations,” said Mato, explaining the reels boosted Discover Erin’s Instagram followers by 700 per cent in the first year.
“This project was important because it offered a platform to showcase what makes my shop unique,” said John Wright, owner of the Wright Attitude Shoppe in a Shed.
“The impact has been amazing,” added Emma de Vaal, of Club Ned, a new children’s activity centre in Erin Village.
“We’ve had more people walk through the door saying they saw us in a reel.”
